Recently, an out-of-state, large injury law firm has come to Missouri and begun to market towards injured residents with flashy, well-done, large-budget commercials. This firm's marketing campaign is undeniably effective and engaging to anyone who sees their ads. The overall message is that, when it comes to an injury law firm, size matters. The implication being that insurance companies are afraid of a large firm and will pay more money to their clients.

The overall message this Florida-based firm is trying to convey to potential injury clients is accurate to some extent, but most likely not in the way they want you to believe. When it comes to injury firms, my opinion is that size dictates a lot of things. The amount of your settlement and/or the overall result of your case is not one of them. Not all large firms are bad. In fact, Reinoehl Kehlenbrink, LLC receives many referrals from some of these large firms in the St. Louis area when the case has reached a point where they are no longer willing to take the matter further. Most clients are surprised to learn that the large injury firms with big advertising budgets tend to shy away from actually filing lawsuits. Why? Because lawsuits require a lot of time and money.

The size of a law firm can generally sometimes dictate a certain type of business model when handling injury cases. The larger law firms tend to operate on a volume model. Volume means that the firm's goal is to sign as many cases as they possibly can and to move them as fast as they possibly can, sometimes with little regard to value. In a later blog post, we will discuss the importance of having patience during your litigated case and allowing your lawyer to do his job to the best of his ability. Time, when combined with hard work and experience, works wonders when it comes to working with insurance companies and the court system. When law firms rush their clients to settlement, you can often be guaranteed that the number you are agreeing to is not as high as it would be if you allow an experienced injury attorney to maximize the value of your case.

At Reinoehl Kehlenbrink, we treat each one of our clients as family. You are not a number to us. We pride ourselves on prompt returned calls and consistent updates throughout the life of the case, no matter how long it takes. Take a look at some of our reviews and you will see what I mean. Our clients are important to us, and we want to maximize their recovery because we know that the types of damages they have incurred are important and valuable. I like to remind myself that although I may have handled hundreds of injury cases, the particular injury case for this client is his or her only one. It means the world to him or her, and simply because I have done this hundreds, if not thousands, of times, that doesn't make it any less important to do the job for this client like it is my only case.

So, although this new firm, which wants to wow prospective clients with funny and engaging advertisements tells you that size matters, we can't disagree. What I do disagree with is that it matters for the reasons they want you to believe it does.